What is Pay Per Click

What is Pay Per Click?

Well, PPC is a short form of Pay per click, is a way of using search engine advertising to get business such as Clicks, Conversions, Leads generation, Traffic for your website. PPC model gives an advertiser the options to pay only if someone clicks on their ads

How does it work

PPC is available through various platforms. Google AdWords encourages advertisers to set up campaigns that targeted both the Search network and the Display network.You might be aware of the sponsored ad which is pop on the website you visited this is done through Display Advertising adverting on Google Adwords. 

A Keyword is a word or phrase. It can be the phrase of two or three words , which has been identified as one which potential customers use when they are searching the internet.

Auction Process

The actual position of your ad is determined by your ad rank. Based on the Quality score and Bid yours gets the best position on search results. The highest ad rank gets the 1st ad position.

How to improve Quality Score?

  • Click through Rate (CTR): No. of Impression/ No. of Click= CTR
  • Ad Relevancy: Ad copy should be relevant to your product/ services
  • Landing page relevancy: Person is landing to relevant page after clicking the ad

Importance of PPC in Digital Marketing

Reach right audience: While running a PPC campaign it allows you to segment the markets and bring your product and services in front of the right audience

Quality Check: Another important benefit of PPC campaigns is that everything you can check: You can check anything related to your campaigns like cost, visits, clicks, views for your advertise

Fast results: Every business needs results and it must be fast as they can make changes if any changes are required.PPC is the fastest way to run the campaign and get instant results.

Flexible: It is way more easy to change your campaigning strategies if PPC. If any keywords are not getting triggers it may be changed.

Budget-friendly: PPC has no budget restriction. You can choose your budgets as per your need for ad and campaign.


PPC has many benefits for online business because as it generates very fast results. Even if you don’t get good results from PPC for the first time, you can try again by further optimizing your campaigns or if everything fails, hiring PPC professionals to help you.

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